If you have a website, blog or online store, SEO can help have a dramatic impact on your business’s bottom line. Search Engine Optimisation is essential because:
The majority of users are more likely to click on one of the top 5 suggestions in the Google results pages (SERPS), so you need to take advantage of this and gain visitors to your website by getting your business ranked highly for high converting search queries. Modern SEO is not about ‘Gaming the System’ or ’tricking’ Google, but about providing relevant, helpful content, improving the user experience and overall usability of your website. Users trust Google and having a presence in the top positions for high converting keywords projects trust. SEO is good for the social promotion of your website. People who find your website by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. SEO can put you ahead of the competition. For example, if two websites are selling the same thing, the search optimised website is far more likely to convert visitors into paying customers. SEO builds value over time and the ROI improves as optimisation efforts take hold.